Cedar's Foods

About Cedar's Foods

Cedar’s launched their Reserve Hummus line and wanted to create a small, unforgettable collection to support the rollout. Their team needed premium, lifestyle-appropriate merch that felt coastal, effortless, and worthy of a “Reserve” label not typical swag. We curated and produced a trio of items that served as both campaign storytelling tools and functional lifestyle pieces recipients would actually want to use.

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Beach Bags for Endless Summer Energy

The Beach Bag - Rivie Pink and Rivie Mimosa

A bright, upbeat take on the classic summer tote. We sourced a soft-structured, high-capacity canvas bag perfect for farmers markets, pool days, and weekend errands. The custom front print highlighted the Cedar’s Reserve mark while staying true to the brand’s warm, artisan-driven aesthetic. A second colorway brought in a deeper, golden tone — a nod to warm Mediterranean flavors. By offering two complementary SKUs, we created visual interest for social content, gifting flexibility, and a more dynamic merchandising moment. Both bags were finished with clean branding, retail-inspired placement, and sun-faded tones that fit naturally into Cedar’s world.

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The Tea Towel

To round out the collection, we created a premium tea towel printed edge-to-edge with a custom illustrated pattern developed specifically for this launch. The artwork incorporates ingredients and textures from Cedar’s product line, translated into a modern, monochromatic print that feels more “boutique home goods store” than promotional item. Water-based ink kept the print soft to the touch and allowed the illustration to feel elevated, authentic, and worthy of a kitchen display.

A Cohesive Mini Collection

The bags and tea towels were designed together as a true collection, not one-off pieces. Colors connected across SKUs, branding was consistent but tasteful, and each item stood on its own while still telling the Reserve story.

Quantities were intentionally tight to keep the launch feeling exclusive, supporting Cedar’s campaign goals without creating unnecessary overrun.

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A Cohesive Mini Collection

The Cedar’s Reserve merchandise drop supported tastings, influencer outreach, internal brand storytelling, and event moments. Each piece was chosen for:

• Daily usability
• Long-term brand visibility
• Aesthetic alignment with the Reserve launch
• Retail-caliber quality

This collection reinforced Cedar’s brand positioning, thoughtful, elevated, and rooted in real food culture and proved that small, curated kits can make a bigger impact than high-volume giveaways.